Technical Codes!

Codes and conventions in a music video:

• montage
• special effects, eg colouring, fish eye lense
• verisimitude
• star- commodity, confident, stage presence, direct address
• theme and lyrics of song must match image of video
• pace needs to match song
• narrative needs to match song
• rule of thirds
• iconography
• intertextuality

Camera Work:

• subvert the abstract from reality
• various techniques
• fast paced/slow paced
• close up shots

- Use of close up: to create a sense of intimacy between character and audience
emphasizes half of the commodity on sale (via song, artist and voice)
 
Editing:

• fast cut montage
• slow pace
• gentle transitions
• split screens
• fish eye lense