Codes and Conventions = NeYo - Let me love you.

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This music video is successful because....

- Direct address with audience for some of the song. When singing the verses. Telling the story to the audience.
- Wardrobe is cool and in which matches the R&B genre.
-Ne-yo's Performance is confident and he has a clear presence throughout the music video.
- Theme and narrative match the music video and lyrics.
- Adult scenes give the video a mature sense.
- Choreography performed by Ne-yo and other dancers is excellent. Make video professional and keeps viewers interested.
- Voyeurism present when looking at the woman whom the narrative is about. Very little clothing in some scenes or revealing clothing.
- Ne-yo reveals himself to his fans as well, showing his female fans what they want.
- Some of the actions match the lyrics.
- attractive characters. Keep audience engaged.
- Pace of video matches pace of the song.
- Strong narrative.
- Creative mise-en-scene. (beach)
- Interesting camera angles throughout, keeping audience interested and engaged.
- Cool factor.
- Dance moves matches song pace.
- Exciting editing techniques. (stars on face)