Voyuerism: the pleasure of watching someone else perform for sex appeal, ideology and iconography. Eg: Beyonce, Rihanna.
The idea of voyuerism is frequently evident in music videos. Eg: the characters are shown watching other performers on a television set, on webcam, as images on a video camera or CCTV within the world of the narrative.
Intertextuality: the relationship between two texts, especially literary ones.
Using different texts within a text that sparks recognition in the audience, for example a television show or film in a music video.
Not all audiences will spot the reference. It is argued that those who spot the
recognition are flattered by what they see.
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