When first opening up the website a window came up advertising and offering to buy Ed Sheerans new album to entice fans to buy his album. This is an excellent example of promotion!
This is a page promoting merchandise which is called the 'Store'. This again is a good way to entice fans into not only buying into the music but also extra merchandise which expands their interest in the star artist.
Tour dates on show again to entice people to buy a ticket to see his concert further selling his music and image.
Home page with a mixture of everything form the other pages!
I especially like this home page and i want to use the same idea where everything is accessible from one page as well as clicking on the links.
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