New Target Audience...

Due to this new idea change, this also means that our target audience has also changed. Instead of aiming our video at strong, independent women and girls, are target audience is now preferably aimed at younger girls who in their teen years can relate to the lyrics and genre of the songs. As our main star is also quite young this further aids the purpose of the fact that we want younger girls to relate to the video and the song lyrics.I think this new audience in the real world of music industry would work out to be more successful, as younger girls especially can become obsessive over certain genres of music. Examples of this are Justin Bieber and Taylor Swift who sang our chosen song 'Sparks Fly'. These stars are now massively successful and it is mainly due to the fact that their target audience is the younger and future generation.