Friday, 19 April 2013
Evaluation Question 3
What have you learned from your audience feedback?
Firstly.....our target audience:
Our target audience is predominantly females from the ages of 11-20. I felt that the average lifestyle that would be experienced by a member of our target audience was probably a student lifestyle. Also when looking at our genre and the celebrities surrounding our genre, there is a massive fan base, so when making our products we had to keep in mind that we would be targeting millions of fans who would be almost obsessive over our star. I also believe that although country/pop is quite a niche genre, especially in this country, it is becoming far more mainstream nowadays and in the US it is definitely one of the main genres. This would mean that our audiences taste in media and music would most likely be mainstream artists, so when creating our other products and taking our audience into account we had to make the products seem as mainstream as possible.
After showing our class members our video and after showing our teachers the video we got plenty of constructive criticism on how to improve our video.
The feedback we received was very helpful, especially as we got it from 17-18 year olds, which is how old some of our target audience members would be. The feedback we received was mostly positive however there were also some things mentioned that needed to be tweaked.
Some of the comments we received from peers:
"Good narrative parts"
"Nice transitions between shots"
"Nice range of shots/angles but in some shots the eyes and lips are cut out of the frame"
"Some unrelated shots"
"Good range of locations"
"Clear narrative"
"One of the shots was too dark. (playground one)"
"Transitions look a bit funny"
"Faster pace of shots"
After receiving this feedback we made some changes to our video.
We decided to play around and improve the brightness of some of the shots. One of the shots that was particularly dark had to have a particular effect added to it.
When showing the video to the teachers the audience feedback here was more about the technical alterations that needed to be changed in the video.
When looking at our video we used many aspects that would appeal to our target audience. When chatting to younger girls about music videos, it is clear that most of them are looking for a female lead to aspire and look up to and a male character who is good looking that will appeal to the female audience. Teenagers also LOVE drama so throwing in an abusive relationship to the narrative captures their full attention and they find themselves becoming more involved in the video. Then (for more drama) we added our dramatic twist that the main star character could be pregnant!
In this shot in the video, "WWSD?" is written on the mirror. This was done with our audience in mind. The reason we did this was because loyal fans and fans in general would know that this is the stars production company name "What would she do?" This would further draw them into the video making them feel a sense of exclusivity as only they would know the true meaning to this message on the mirror. In addition, for people who aren't usually fans but come across the video and watch it may be interested to find out more about this suspicious message. This could create a change or growth in the fan base.
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